One of the first rules in building a strong brand is consistency.
A company that presents itself inconsistently ends up appearing unprofessional, disjointed, and even untrustworthy.
Consistency starts with coordinating your visual assets like your logo, brand colors, etc. across every place your company/business/brand is represented.
- Social media accounts
- Print materials, etc.
This isn't to say you should put your logo on everything and just call it a day.
Presenting consistent, aligning messages everywhere your brand appears is the best way to go.
Remember to connect with @Emmanuel Nwanja